Genero was established to provide the wealth management industry a fully researched option for their clients to invest directly in residential property.
Previously if a financial planner identified direct property as a suitable asset class for one of their clients then they would generally need to leave it to their clients to find the property. This can often led to inappropriate property selection that may prevent them from meeting their wealth objectives.
Genero believes that, like any other asset class, choosing to invest in one property compared to another may have a have a very different risk profile associated with it.
For example the risk can be quite different when choosing to invest in properties in regional vs metropolitan properties, short stay vs long stay properties or houses vs apartments in Sydney. The potential returns also vary considerably. If the risk reward trade off is not well understood than this can lead to poor decisions being made.
Genero’s wealth managers Sydney, for its clients is to deliver above average total investment returns over a longer term investment time-frame with low to medium risk weighting. As such the assessment of risk in analysing properties is critical and is core to the proprietary ratings model Genero utilises.
We recognize that the genuine universe of properties that will outperform the market is not large, and as such choose to partner ourselves with a small number of quality firms in the financial planning, accounting and other wealth advisory practices.
Genero’s wealth managers Sydney, look to understand the particular business and how they work with their clients so that we can tailor a service to suit the needs of the business and their clients. This can work at many levels. To find out how your business can benefit,
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